Pine Horizon Sdn Bhd, established in year 2008, has grown over the past decade to become a market leader in the timber industry specialising in the production of high quality tropical sawntimber.
From a humble beginning, operating out of a rented sawmill in Seremban, Negeri Sembilan, Pine Horizon has successfully increased its capacity over the years from 6,000 tons to 25,000 tons of sawntimber per year.
Vice President (Operations), Mr. Lim Yi Syuen, shares: “These successes were built on the core strength of our company to continuously invest along the entire value chain of the timber business. This ranges from logging concessions to our in-house logistics to ensure a steady supply chain for the production floor to fulfil orders from our esteemed customers.
“Being a one-stop-centre allows us to provide our customers with a seamless experience to meet their timber requirements as Pine Horizon is able to process customised orders at a moment’s notice with our agile production line. Furthermore, we also have the experience to process a wide range of species.
“These include Dark Uniform Colour (DUC) Meranti, Meranti Seraya, Meranti Nemesu, Meranti Bukit, Red Balau, Nyatoh, Kembang Semangkok, Kedondong, Melunak, Merbau, Mengkulang, Bekak, Surian Batu and Keruing.”
The capability of Pine Horizon to produce sawntimber from an extensive list of species provides a peace of mind to its customers in their sourcing of various products to meet the demand of their buyers globally. The quality of its products is recognised internationally, and which are exported across five continents, namely, North America, Europe, Africa, Asia and Australia.
“Pine Hoizon has adopted the 5S system to improve organisational efficiency and is moving towards lean manufacturing best practices. We recognise that automation and mechanisation is the way forward and is working on retrofitting our production floor such as automating the side plate adjustors of bandsaws as well as using laser guided beams on cross cut machines,” says Mr. Lim.
In addition, Pine Horizon has also adopted Environmental, Social and Governance (ESG) best practices and has taken proactive steps in playing a role to ensure that the Malaysian timber industry continues to flourish and remains sustainable to meet the worldwide demand for timber materials.
“To meet these corporate responsibilities, our company took the initiative to be certified as a holder of the Programme for the Endorsement of Forest Certification (PEFC) Chain of Custody through compliance with the Malaysian Timber Certification Scheme (MTCS). A well-established Due Diligence System is crucial to prevent controversial timber from entering the supply chain of the company.
“These strategies are part of the company’s long-term plan to encourage the adoption of more sustainable timber in both global and domestic market. Green Building Index (GBI) has even listed sustainable timber as one of its Assessment Criteria.
“As public awareness on sustainability is heightening alongside with the demand for greener building materials to support the rapid property development, it has given timber an advantage over other materials which are mined either on-shore or offshore and, unfortunately, could never be replenished.”
“Moreover, the carbon footprint of timber products from cradle to grave is also proven to be much lower than other building materials. Hence, proper forest management would allow forest areas to be reforested upon the completion of selective harvesting to ensure continuous timber supply for future generations,” explains Mr. Lim.
